AMBER LU’S DESIGN IS A REFLECTION OF HER CROSS CULTURAL HERITAGE, CHINESE ROOTS AND HER AFFINITY FOR FASHION AND STYLE. HER BRAND TELLS A STORY AND EACH PRODUCT TAKES THE USER ON A JOURNEY OF EAST MEETS WEST THAT EXUDES TRUE LUXURY.
AMBER BELIEVES THAT FASHION AND FUNCTIONALITY IS ESSENTIAL TO EVERY PRODUCT DESIGNED IN HER COLLECTION.
AMBER LU’S SIGNATURE LOGO
The Amber Lu logo is inspired by characters in Chinese calligraphy meaning double happiness. The symbol’s ornamental design used in decorations and can be translated as 'Double Happy' or 'Double Joy'. This motif is pronounced as shuāngxǐ ( 双喜) in Chinese and is generally associated with Chinese New Year celebrations and Chinese weddings for luck and continued happiness.
The logo is prevalent on all Amber Lu products, carrying on this tradition and wishing all users happiness and luck.
Patterns / Chinese heritage
As a designer, Amber employs Chinese symbols and traditionalisms in the design of every case. Her Chinese name contains the character " 紅", which translates to "Red" in English. The color red is deeply rooted in Chinese culture, symbolizing good fortune and joy. Amber Lu connects her name with her heritage utilizing the color red in all her iPad and iPhone cases to express luck and happiness.
Amber Lu also incorporates traditional Chinese signs to her designs. Since ancient times, the Chinese have assigned deep and thoughtful meanings to all of their symbols. Amber Lu utilizes them by using the Chinese symbol for longevity along with classic Chinese window patterns to carefully decorate the inside of each case, giving you a window into the antiquity and mysticism of the Middle Kingdom.